Marketing That Drives Orders, on Autopilot

Automated marketing is the use of software to send marketing messages to your guests automatically, based on their behavior and preferences.

Instead of manually sending emails or SMS messages to your customers, the automated system sends them for you, based on triggers such as a customer's birthday, a recent order, or a period of inactivity. The goal is to save you time and send more relevant, timely messages that drive sales and build customer loyalty.

Our system is designed to be simple, powerful loop that runs on its own:

• It Collects Data: It automatically and securely gathers guest and order data from your online ordering system.
• It Automates & Personalizes: It uses the collected data to trigger pre-built campaigns. For example, it can automatically send a "We miss you" offer to customers who haven't ordered in a while.
• It Measures Revenue: It tracks exactly how many orders and how much revenue each campaign generates, so you always know your return on investment (ROI).

You can set up proven, sales-driving campaigns in minutes, such as:

• Welcome Series: An automated email to thank a guest for their first order and offer a discount on their next visit.
• Win-back Campaign: An automated SMS to re-engage customers who haven't ordered in a while.
• Feedback Request: An automated email requesting feedback after a customer's order.
• Birthday Automation: An automated email with a special offer sent to customers on their birthday.
• Holiday Promotions: Pre-built campaigns for Valentine's Day, Mother's Day, or the Super Bowl.

We focus on the metric that matters: revenue. Our dashboard go beyond simple open and click rates. We'll show you the exact dollar amount of sales generated by each campaign, so you can be confident your marketing is driving real growth.

Segmentation is simply grouping your guests based on shared characteristics, like their order history or how often they visit. It's incredibly important because it allows you to stop sending generic blasts and start sending targeted, relevant messages. A personalized offer to a VIP guest is far more effective than a generic email sent to your entire list.

Automenu automatically segments your customers based on their behavior, preferences, and purchase history. You can also create custom segments based on criteria such as order frequency, average order value, and loyalty status. Additionally, Automenu provides pre-built segments, such as:

• VIP Guests: Your most frequent and high-spending customers.
• Lapsed Guests: Customers who haven't ordered in a while and may need a nudge to return.
• New Guests: First-time customers you want to turn into regulars.
• Item-Specific Fans: Guests who frequently order a particular dish (e.g., "Pizza Lovers").

Absolutely! Beyond our powerful pre-built segments, you have the flexibility to combine criteria to create your own custom audiences. For example, you could easily create a segment for "VIP guests who haven't placed a takeout order in the last 45 days" to send a highly specific and effective promotion.

Absolutely! Automenu provides a unified platform to send both email and SMS marketing, allowing you to reach your customers through their preferred channel.

This is one of the biggest benefits of our integrated system. Guest information, including their email and phone number, is collected securely and with their consent during the checkout process on your commission-free online ordering. This builds your marketing list organically with your actual guests.

Automenu is built with compliance as a top priority. We handle the technical details so you can focus on your marketing strategy.

• Consent: We collect and manage customer consent during the ordering process.
• Easy Opt-Outs: Every email and text includes clear, legally required unsubscribe options that are processed automatically. Customers can even login to your online ordering system to manage their preferences.
• Best Practices: Our platform is designed to adhere to key regulations like the CAN-SPAM Act for email and the TCPA for SMS. Our system has built-in tools to set up DKIM and SPF records to ensure your emails are authenticated and delivered successfully. It also helps you with A2P 10DLC registration and Toll-Free Message Verification for SMS compliance.